We’re not sure how this unholy marriage came about (probably the result of some software developers, marketing creatives and Japanese game show producers getting drunk in a karaoke bar one night), but it has to be one of the most obscene campaign stunts ever attempted.
Windows is releasing its new operating system this week in Japan, and for a limited time it is offering a 7-patty burger for 777 yen.
Set aside for one moment the fact that a pound and a half of processed meat on a single bun is a culinary and circulatory abomination. 
What about the message Windows is sending by offering it?
It’s heavy and overloaded.
It’s impossible to maneuver.
Buying it is sure to make you loagy, slow, and more prone to catching a virus.
Actually, now that we think about it, it might be the perfect ad for Windows.
Via PC World.
Filed under: Fun Marketing Blogs, Fun Marketing Videos | Leave a Comment
Tags: burger king, competitive eating, marketing, operating system, promotion, stunt, windows 7
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Market This! is a blog about cool stuff in the worlds of marketing and popular culture. It is written (mostly) by Nathan Hartswick, co-founder of the virtually-based marketing firm Asgood & Better.
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