New York City got hit this morning with 10,000 of these phony newspapers predicting an impending environmental apocalypse. The move is timed to precede Tuesday’s U.N. climate change summit, and was carried out by the Yes Men.

The most hilarious part? Since everything but the cover is fact-checked and accurate, the only thing Rupert Murdoch Corp could find to take issue with was the phony issue’s lack of creative writing skill.

The Post claimed it had “none of the wit and insight New Yorkers expect from their favorite paper,” calling it a “witless spoof in flawless format.”

Gotta protect your brand, right? If people know your paper for its outrageous headlines and pithy writing, make sure you defend that image at all costs. And whatever you do, don’t mention that this cheap knockoff, for all its lack of cheeky headlines, has probably bested the real thing from a journalistic standpoint.

For more, check out this video, the Yes Men press release, and the online version of the phony paper.