Chili's ImageListen man, if you’re looking for a cool decoration for your dorm room, I’ll give you my old Pink Floyd poster. It’s totally vintage now.

Apparently Asher Woodworth, 23, needed something a little grander in scope. So he recruited three female friends to stand watch (“Just stay there and be impressed by me, ladies. Oh, and tell me if anyone’s coming.”) while he climbed up on the roof of a Chili’s restaurant in Bennington, VT at 2 a.m. and tried to, er, “liberate” the sign using a drill and a hacksaw.

Asher plots the most "rad heist ever."

Asher plots the most "rad heist ever."

Though the arresting officer claimed “there was some thought put into this,” Asher didn’t have the foresight to use a battery-powered drill, opting instead to run 450 feet of extension cord across four lanes of traffic and up onto the roof of the restaurant. It turns out, however, that hacking the bolts off a Chili’s sign will trip their alarm (who knew?) so cops caught the group in the act.

The original story is here, and it keeps referencing the sign as a “logo.” So when we at A&B heard there was someone trying to “steal a logo,” we assumed it was an intellectual property issue. Imagine our delight when we learned it involved 4 idiotic college students, 6 extension cords and a hacksaw. (They must REALLY like the Chili’s brand identity…)


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One Response to “Losing control of your brand”  

  1. 1 Brynna Tucker

    In college, we used the sign from a local video store as our hallway flooring. The difference was, that sign came loose and came awkwardly barreling down into traffic as I was driving by. So, my roommate and I picked up the 7′ by 3′ sign and ran. the sign did fall into traffic, though, and technically, we did them a favor for clearing it away. So, in my case, they might’ve been the ones in trouble! I wonder if I could still collect on that one??? hmmm…


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