Archive for July, 2009
Yes, it’s a unique, cool idea to build a restaurant in a tree. But what’s truly brilliant is the way Yellow was able to leverage the project fully, with a robust website (try the slider at the bottom, it’s fun), a blog, video diaries, commercials and more.
Filed under: Fun Marketing Blogs | Leave a Comment
Tags: branding, marketing, media, new zealand, PR, stunt, yellow
Is it inevitable that society will go completely down the toilet (and did the marketing industry flush the lever back in 1952)? Or is conscience becoming cool enough now that marketing can take a leadership role in shifting society’s focus toward a new capitalism – one that isn’t so self-destructive?
Filed under: A&B News, Fun Marketing Blogs | 3 Comments
Tags: craig ferguson, ethical, marketing, youth
What do you think? Is Facebook doing the best they can to protect your privacy, or are they being sneaky in adding new, permissive defaults and doing shady deals with third-party advertisers? Are you outraged by where Facebook is heading, or nonplussed?
Filed under: A&B News, Fun Marketing Blogs | Leave a Comment
Tags: Facebook, privacy, social media, third party advertising, walled garden
Rebel without a brand
Is knowing how to use social media important for your small business? Absolutely. Will social media efforts increase leads and decrease your marketing budget? Quite possibly. Is social media a suitable replacement for all other marketing efforts? Probably not.
Filed under: A&B News, Fun Marketing Blogs | 2 Comments
Tags: marketing, small business, social media, strategy, twitter
Lending Tree’s new superhero ads paint banks as the villains we’ve come to discover them as of late, while at the same time suggesting that holding them accountable for their dastardly deeds is as simple as getting a loan through LendingTree.com. Which in turn gets the loan from the evil banks. Don’t middlemen alleviate guilt nicely?
Filed under: Fun Marketing Blogs | Leave a Comment
Tags: ad, campaign, lending tree, marketing, superhero
Sex sells
Nathan Fielder of CBC’s This Hour Has 22 Minutes distills the most ubiquitous tenet of advertising – the effectiveness of sex as a sales tool – into a single, overarching thesis: Jennifer Aniston is hotter than your wife.
Filed under: Fun Marketing Blogs | 2 Comments
Tags: advertising, humor, sex
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Market This! is a blog about cool stuff in the worlds of marketing and popular culture. It is written (mostly) by Nathan Hartswick, co-founder of the virtually-based marketing firm Asgood & Better.
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