Ford has no idea what they’re in for.

This year the domestic automaker launched a contest called Fiesta Movement, soliciting videos of people explaining why they deserve the chance to drive a brand new Fiesta on little Ford-assigned adventures for 6 months.

What they don’t know is that Seth Beck — along with three of his friends — drove a 1989 Ford Fiesta from London to Mongolia in a semi-suicidal mission called the Mongol Rally. What’s more, he had already been planning on approaching Ford about the idea of driving a brand new Fiesta from the assembly plant in Germany to one in Detroit (by way of Shanghai and Panama, of course).

Deciding that this was his opportunity to get the attention of execs at Ford, Seth & friends (also known as Bad Colonies Motoring Cooperative) approached Nathan Hartswick and Ross Daly at Asgood & Better to capture some video of the story and the pitch, and edit it together with some of the footage of his Mongolian adventure.

The result is the video below, which (if you check out the other Fiesta Movement videos on YouTube) we think stands a pretty good shot of winning one of the 100 Fiestas they’re giving out for 6 months. Seth also launched a website for the project and is doing a major social media blitz.

Whatever way it shakes out — whether Seth wins a Fiesta for 6 months, or gets to drive most of the way around the world in one of the new cars, or even if he gains nothing at all out of it — we had a fun time doing it and think it came out great.

Good luck to Bad Colonies in the contest and beyond!