Take the bus…
27 Feb
…in Europe, that is. There, the buses are clean, fast, easy-to-use, and you can even see when the next one’s coming on your cell phone. Here in the States, mass transit is a less attractive option, though there are people working to change that.
A&B‘s client Veolia Transportation is one example. If you’ve ever ridden the MAX bus in Las Vegas or the VIVA near Toronto, you’ve seen their work – and witnessed that the Euro-style of public transit can work in North America (despite our sprawling style of development and attachment to our vehicles). Better public transit brings people out of their cars and spurs economic growth along its routes.
Because A&B has provided brand and marketing support to Veolia for the past two years, we had special interest in the two ads below, produced by Belgian firm Duvall Guillaume for the Flemish public transit group De Lijn. These are great little spots that extol the virtues of group travel without getting preachy about it. (The “we’re all in this together” argument is about the most compelling one you can make on this point, we think.)
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Penguins:
Lightning bugs:
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For more about our work with Veolia: read about the Lil’ Easy bus, watch the Together We Care video, or check out the Million Miler video (with footage of the aforementioned MAX bus). Stay tuned for the world-class website we’re about to launch for them, as well.
And get out of those cars once in awhile, will you? We are all in this together, after all.
Ok, so technically this isn’t a latté, it’s just a recipe for a particularly good cinnamon-vanilla-maple-mocha-java that we here at 



