Market This!

Ah, Don, is there anything you can’t teach us? Ever since Mad Men became a cult hit, the public has been unnaturally enamored of John Hamm’s character on AMC’s period soap drama. Twitter accounts, e-cards, and the incredibly popular “What Would Don Draper Do?” blog are all attempts to capitalize on Americans’ love affair with the quintessential good-looking, smooth-talking asshole of yesteryear.

And now, Hamm has done a guest spot on SNL – which in case you haven’t heard is no longer a death sentence for an actor’s career since SNL is now reporting the best ratings in 14 years.

So take a look at the master’s tips for picking up women, and remember, it’s easy! All you have to do is be, look, dress and act just like Don Draper.

Try not to get thrown in jail.

First the fun dudes over at zoomdoggle.com came up with this ingenious concept of using pennies as advertising tools for their site, which took tons and tons of patience, but when you think about it is probably more cost-effective than banner ads. The question is, are they more impactful? I.e., are people more apt to pick up a free penny (and visit the web address on the back) than they are to look at (and click on) a banner ad? The whole project is sociologically fascinating, if you ask us, and we might just have to rip it off for ourselves and do further testing with it.

Then a few of the zoomdoggle dudes took to stashing Indiana Jones hats - 800 of them – in strange places in 4 cities, with messages inside saying they could keep the hat if they posed with it and uploaded the picture to Flickr with the tag Indihat (or Indyhat).

Given that this perfectly coincides with the release of the Indy DVD, I doubt they paid for the 800 hats out of their own pockets – obviously the studio is behind the stunt. But it takes that irritating “fake $20 bill on the ground” thing to a whole new level – one that feels more like a fun scavenger hunt and less like a total ripoff…

A&B has been enlisted to design a website for Innova Designs, a custom engineering firm in Worcester, Mass. (Or as the locals call it, “WUHS-tah.”)

We’ll let you know when it launches so you can give it a gander.

After a two-week shoot that resulted in over 100 personal interviews in 15 cities from coast-to-coast, we have (finally!) completed this internal corporate video for Veolia Transportation. Take a look and let us know what you think!